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5 items tagged "Abrams and Lee"

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  Die, Traitors [Lee Abrams]

  Posted: December 1st, 2008, 11:29am CST by Hamilton Nolan

  Tags:  Lee Abrams  

  Tribune Co. crazy man Lee Abrams to staff: "Revolutions are about 'we'. The leaders need to engage EVERYone. And EVERYone needs to engage the cause. You are either WITH the revolution or AGAINST it. You will either be embraced by the company and win or the company will beat you." Yea, he's lost it. [Romenesko]

  
  
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  "New Media needs some Old thinking to put soulfulness and magic into their mix" [Lee Abrams]

  Posted: October 14th, 2008, 9:09am CDT by Hamilton Nolan

  Tags:  Lee Abrams  

  Lee Abrams is back—in memo form! The most high innovative exec at Tribune Co., Abrams' job is just to sit around and compose memos full of CAPITALIZATION and deep thoughts on the newspaper industry. Which are classics! His new memo includes the following things: his thoughts on redesigns; one of his old blog posts, in its entirety; a list of the top-grossing music acts of 2008; and a disquisition on old and ratty hotels. After the jump, enlightment:

  *Complaint Magnification. .1% stops is insignificant. I think if we got 20,000 complaints, that too would be insignificant. To succeed and grow, we have to become 21st Century mass appeal, and part of that will generate complaints from the fringes.
  ersationally, as opposed to a "commercial".

  Okay!

  *I see more people reading the Tribune than ever. Metra trains are a sea of Tribunes compared to a month ago.

  Mmm hmm!

  I used to write a blog and someone sent me one that I wrote about newspapers last year and wondered if I still felt the same way. I do.
  Which is why we hope to uncover myths, fallacies, assumptions and other sacred components that need to be brought to the table for uncomprimed discussion.

  Ah ha!

  I really think New Media needs some Old thinking to put soulfulness and magic into their mix, while Old media needs spectacular denial free new ideas to cut through the ever growing clutter. Denial is the key word. The Old Media guys tend to be so engrained in the way it's always worked...new media guys often reject some of the old values that may be unfashionable in the board room, but enlighten and satisfy consumers. Hotels are like that. Some "modern hotels" lack character. Some old hotels, are...old and ratty. But the Old Hotel with all the modern conveniences and charm...or the new hotel that has character and vibe—-that's the magic combination. Old Media integrating new ideas...or new media integrating (the good) old ideas—-That's the plan.

  Old thinking into New Media...and New thinking into old media.

  Zorp! [via Romenesko]

  
  

  

  
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  Tribune's New Section Name: 'SPECIAL FEATUREA PUBLICATION OF (PUT PAPER HERE)etc....' [Lee Abrams]

  Posted: September 30th, 2008, 9:12am CDT by Hamilton Nolan

  Tags:  Lee Abrams  

  Lee Abrams, Tribune Co.'s "Chief Innovation Officer" of AWESOMENESS (pictured, with top advisers) is back with another hard-rockin', mind-shockin' memo to blow the socks off all you naysayers who thought newspapers could never change! Abrams is already single-handedly responsible for the ten dumbest things said about newspapers this year, and that was before he busted out yesterday talking about "freedom to have so much belief on the brand." Are you trying to upstage your own slammin' track record of badass, Martian declarations on journalism, Lee? I think you are!

  The Chicago Tribune just unveiled a redesign, which seems like a good occasion for a big old memo from Lee Abrams. High five! All ellipses are in the original text, people:

  Well, there were roadblocks. But those were removed, and the New Chicago Tribune is more than a new version of the timeless Tribune, but it represents a completely new attitude in the newsroom, marketing floor . . . everywhere.

  Everywhere.

  There's a new flexibility and freedom to have so much belief on the brand, the city and the people that we can take chances . . . try things . . . have the attitude of re-invention locked into our genes so we can compete . . . and prevail without the shackles of sacred and tired old line thinking that is weighty enough top sink us all into the land of the obsolete. It's a whole new day . . . and attitude.

  Something is happening here.

  I thought Allentown did an good job with their re-invent . . . it wasn't really that WOW though, but it is clear that they are a model of daily re-invent as they are on fire with new ideas and angles. They're continually launching new features, upgrading existing ones and THINKING about the newspaper . . . an a 24/7 basis.

  Right. Now here's where Abrams really starts to Blow. Your. Minds:

  The Baltimore Sun did some very nice special sections . . . BUT—they were plastered with the line "SPECIAL ADVERTISING SECTION"OUCH! Why not just say "Don't read this because it's a bunch of ads and no credible content"I understand the importance of seperating these from the traditional news, that's fine, but how about another name??SPECIAL FEATUREA PUBLICATION OF (PUT PAPER HERE)etc. . . .

  Shhh: no words.

  
  

  

  
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  The Ten Dumbest Things Said About Newspapers This Year. All By The Same Man! [Lee Abrams]

  Posted: September 8th, 2008, 1:49pm CDT by Hamilton Nolan

  Tags:  Lee Abrams  

  Lee Abrams looks like Dunkin Donuts' Fred the Baker without his hair dye. But Fred the Baker got up every day to make donuts, and that's the type of old-style thinking that Lee Abrams is here to destroy! Abrams is the "Chief Innovation Officer" (LOL) of the dying Tribune Company, and also the man who says the most mystifying (and sometimes infuriating) things you will ever hear about the newspaper industry. All the time. Seriously. "“I just try to inpsire people to rethink things,” Abrams declared yesterday. “There’s no reason we can’t create a newspaper renaissance." Ha. Here are ten of Lee Abrams' stupidest "NOT IRRELIVENT" inspirational messages:

  • "If we can morph the Soul of Dylan ... with the innovation of Apple and the eccentric-all-the-way-to-the-bank of Bill Veeck, the WORLD will be a better place."
  • "Lee Abrams...floated some provocative ideas for reviving Tribune's newspapers, including front pages primarily composed of colorful maps."
  • "That is the MAGIC of newspapers...having the ability to BE the print arm of what a city IS...and aspires to be. Quite honestly, I don't think there's a paper in the Country that REALLY does this right....at least not in 2008 terms. It's not a swipe — it's an opportunity—A BIG one. BE the city...in 2008." [Punctuation by Abrams]
  • "Complete and total domination. That's the idea. And...Funny thing, by re-igniting this 'natural' audience, lower demos will follow....but not by TRYING too hard to reach them. I call it cult and fringe. Cult is your natural reader aka core. For a RedEye it's young, a mainstream paper old. I think RedEye does a fantastic job with its cult. They are new and pure."
  • "My read: There's ONE important way to sell the change—SHOW THE PAPER. Let people touch, see and live with it. The worst thing would be a marketing slogan "Now...Your New Daily Paper...more concise...more engaging". That will likely come off as marketing BS that no-one will buy into. You gotta SHOW people the actual NEW newspaper."
  • "NOTICABLY growing our products (vs. salvaging them) will likely do that. GROWING is the key word."
  • "if we sell the outstanding content and prsent it in a more intelligent manner, it'll speak volumes."
  • "Q: Editorial-wise, is some of what has been done traditionally now irrelevant?
    A: NOT IRRELIVENT BUT SUPERSCEDED BY OTHER MEDIA WHO DO WHAT NEWSPAPERS ONCE 'OWNED' BETTER."
  • "THE ONLINE ARCHIVES! These are amazing! Yet, a mystery...hidden."
  • "Are these amazing ideas? Not really."

  
  

  

  
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  Is This The Most Infuriating Newspaper Executive In America? [Lee Abrams]

  Posted: May 6th, 2008, 12:28pm CDT by Nick Denton

  Tags:  Lee Abrams  

  Each time Sam Zell's Tribune Company lays off journalists, puts a title on the block and bemoans the economics of news publishing, his ebullient new innovation czar ups the change rhetoric. Lee Abrams' latest memo, after a visit to Zell's Los Angeles Times, takes incoherent optimism to the level of prose poetry. "BE the city...in 2008. Look forward. Combine Passion with character and muscle. Operate with a sense of swagger that YOU are the city...on today's terms. ...and getting in sync with the speed of 2008 with fast, medium and deep options... and STIMULATING THE EYE."