This news is so new and fresh that the beer I’m going to tell you about doesn’t even have a name yet. Drinks Americas Holdings Ltd. announced that they will be teaming up with Kid Rock to develop and market a premium domestic beer.
“Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created”
DAH is currently in the process of “interviewing” breweries and working with the Kid to “make sure every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does”. Look for lots of “good ol’ boy” commercials with more girls in Daisy Dukes than you can shake a giant redneck belt buckle at. With a shotgun or deer stand thrown in for good measure. They should be done by next Spring. Just in time for fishin’!
For instance, we caught Kid Rock out having some fun with his pal David Furnish. The Kid and Elton's hubby have actually been friends for years - but we still think they make a pretty odd couple!
Elsewhere, we caught producer/performer Timbaland heading into the VIP club after an epic concert earlier in the night. Can you believe that Shock Value's still doing so well after having been out for over a year?
The Kid goes in for a photograph
Up close and personal with Timbo
Now there's the Kid Rock we know and love!
We spotted Kid Rock and a mysterious blonde enjoying a stroll through Malibu yesterday afternoon.
Guess we'll be seeing Kid around town for the next few days - or at least we certainly won't be seeing him in 
Those crazy kids!
Our photographers spotted Kid Rock and super-sexy girlfriend May Anderson walking around Malibu yesterday. May might not be Pam - but she and Mr. Ritchie make a grand couple together anyway. These kids rock!
The happy couple
I THINK KID ROCK MIGHT BE SOMEWHAT FOND OF DETROIT
Rock on!
