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New York Post theater columnist Michael Riedel loves to twist the knife into a failing production, and this morning he can't help himself. The staged failure in question is an irrelevant, overpriced disaster that struggles along slowly where its competition surges on. This horrorshow is the dramatic plight of the newspaper theater critic, a production that should have themes that resonate with Riedel's job status, but the controversial Broadway observer doesn't see the irony in writing trend pieces that might leave him unemployed. Does the world really need Ben Brantley (left), or Michael Riedel, for that matter?
Critics are taking buyouts right and left, with the The Star-Ledger parting ways with two longtime writers who reviewed for more than a decade in their pages. The financial climate for new productions is one reason for cutbacks, but there's just not much need for a critic when bloggers have the attention of the industry. "Most people can't tell the difference between Wayman Wong [a blogger] and Ben Brantley. And, frankly, I'd rather read Wayman," a producer tells Riedel.
It's not just the cutbacks, it's the brutal humiliation they've suffered in having to do the job:
"We were all misled," says [Star-Ledger critic Michael] Sommers. "I thought I was going to be George Sanders. Then I found out we don't get invited to the parties. There's no glamour anymore. During the stagehands strike, my editors had me standing on the sidewalk at 2 a.m. getting quotes. ... I ran into [veteran producer] Liz McCann and said: 'Well, I've been taking stock of myself. I'm middle-aged, I don't get all the new technology, I really don't get the young generation, and I don't have any money. There's nothing left for me to do but become a Broadway producer. She laughed and hit me with her cane."
Maybe he could try a wax museum. Can the NYT start sending Thomas Friedman to new musicals to distract him from writing op-eds?
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TV Guide, one of America's biggest magazines, was sold a few days ago. Now it's for sale again! Well, not the parts of the brand that have some actual value (the website and the cable program guides and on-demand technology). Rather, new owner Macrovision is looking for a sharp business entity that would like to take the print magazine off of its hands. Cheaply, no doubt! And to the skeptics who might say that buying the money-losing print version of TV Guide without the accompanying web brand would be like buying a cow without milk, consider this: the new editor is looking to achieve "topicality and newsiness, urgency." By doing things like reviewing YouTube videos!
"There's more of a need for this magazine than ever, given the explosion in the number of TV channels," said Debra Birnbaum, a TV Guide editor who was promoted to editor in chief on Tuesday.
[STIFLED LAUGHTER]
The new TV Guide editor, Ms. Birnbaum, 37, has been a top editor of TV Guide, the celebrity magazine Life & Style and Inside TV, a short-lived spinoff of TV Guide. She said her mission was to continue TV Guide's transition to being an entertainment magazine and a critical filter for viewers overwhelmed by choices. And she said she wanted to include Web sites like YouTube.
Yes: because when savvy online users want to know what to watch on YouTube, they turn to TV Guide's print version. Not to TVGuide.com, which will be owned by another company.
Interested buyers contact Macrovision now!
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Not that we're merchants of gloom, the latest figures for magazine advertising are dismal. Tallies of the number of pages carrying advertising in the first quarter, an early indicator of publishing woes, are down by double-digit percentages at news weeklies such as Time and business magazines such as Business Week. The only surprise is that Keith Kelly, who published the figures in today's Post, didn't tweak Mort Zuckerman, proprietor of a rival tabloid. Zuckerman's pet news magazine, US News & World Report, fell 37.5%. One perky spot: Martha Stewart's Everyday Food, now the last best hope of the magazine industry, as well as frustrated cookie-bakers.
