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At the risk of sounding earnest, there is simply no end to the incompetence and ethical failure at 5WPR, profane superflack Ronn [sic] Torossian's comically inept PR firm. FailedMessiah.com finds 11 more fraudulent, sock puppet blog comments, dating back to last month, that came from the IP address of the home computer of Juda Engelmayer, the 5WPR VP already busted for one earlier fake comment. I guess the evidence has now become overwhelming enough that Ronn himself has issued a statement—possibly the most laughable, inadequate apology-turned-sales pitch I've ever heard from a PR guy:
While traveling this week with my family out of the country, my IT department investigated accusations, which we have now learned to be true. A senior staff member failed to be transparent in dealing with client matters. He has taken full responsibility.
We have been in business since January 2003 – and according to O’Dwyer’s 2007 rankings our revenues exceeded $11.5M, and we are the 21st largest independent PR firm in the United States .
Growing companies often have problems in their expansion, and we continue to strive for the highest performance. We have instituted internal measures to ensure this cannot happen again. We continue to strive for the highest ethical standards.
This battle is not about blogging, it is however about protecting the highest levels of Kashrut in the Jewish community. We, as a firm. feel personally and professionally passionate about these and related issues. Critics of traditional Judaism, who have in recent days targeted the Chabad-Lubavitch movement, have chosen to smear the largest provider of the highest quality Kashrut meat in the world. We stand with protecting Kashrut.
[Failed Messiah]
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Back in March, we wrote a long post about incompetent superflack Ronn [sic] Torossian of 5WPR calling his former HR director Melissa Weiss a "stupid cunt," and being generally disreputable. The lone defender of Ronn in that case was one of his employees, Christine Garabedian. She wrote in to say Ronn is a great boss, and called (the victim!) Weiss a "jealous" single girl, ending with, "PS Melissa I just got engaged- Now are you even more jealous of me :)." LOL! At the time, several people urged us to go after Garabedian for her meanness, but we refrained, because she seemed like a peripheral figure. Well, we tried. But now she's out there pitching her own wedding to celebrity magazines as a "great story." Poorly! Oh, this is just pure gold:
Pimping your own wedding out as a way to score media coverage: tacky? Yes, it is. And inexplicable. An editor at a prominent celebrity magazine forwards us the pitch:
Subject: My Destination Wedding would be a great story for your publication....
My name is Christine Garabedian. My finance and I are planning a destination wedding on March 7, 2009 in Miami Florida. We both live in the NY/NJ area and thought it would be really cool and fun to have our entire family and friends come down to Miami and celebrate our wedding. We have well over 100 people attending and have filled 3 days with activities including a cruise around Miami with a luau on the evening before the wedding, a golf outing, a 6 hour reception and a brunch to conclude the weekend.
This is our wedding website - [REDACTED. God, we are so nice]
We are also getting married in NY on Feb 21, 2009 so all those who cant make it to Florida can also be a part of our wedding.
As you can see our wedding is quite an experience for anyone attending and we are making sure it will be an unforgettable trip.
We have arranged fireworks, cigar rollers, bongo players and fire dancers to be a part of the celebration.
We are both 27 years old. I work as a Finance manager at a faced paced PR firm. I have a wedding planner in Miami who is EXTREMELY helpful.
We would love to be a part of your publication and share our fun filled experience with everyone.
I look forward to hearing from you!!
